As a child, I was short and thin - an easy target for bullies. When I attended secondary school, the classmate sitting next to me wanted me to do his homework and threatened me with a blade.
He also wanted me to help him cheat during an exam but he chose the wrong person because I was not much help to him academically. He was soon expelled.
Now my son is going to secondary school and I am worried he may be bullied, after all, this is the age when it mostly occurs.
Luckily, his school has a good ethos and, although he may have an innocent look, he is of a large build but not fat. He does not seem to be a good target for bullies.
However I have reminded him that in the event of bullying he should not react too strongly as those antagonizing him may find it fun and it will only get worse. He should keep calm and seek help from teachers.
On top of this, the internet has turned bullying into a form of invisible harm and certain brands are feeling the effects more than others.
Many social issues, such as the "Hong Kong- mainland conflict," "developer hegemony" and "oppression of small shops by large businesses," have provided the excuses for such behavior.
As a result, retailers, real estate firms, businesses related to livelihoods and even large corporations risk falling into the bullying trap.
They have to be especially careful in their marketing, management and daily operations. Furthermore, they also have to be highly sensitive in order to avoid running against public thinking.
However, if a mistake is made, they must remember not to overreact as the bully may find it even greater fun. Attempts to go on the defensive and to reason with a bully in pursuit of truth are likely to fail.
But victims should not choose to remain silent either as a lack of response allows others to make a mountain out of a molehill and looks like weakness.
If a mistake is made, it must be admitted and regret shown However the apology should not apply to the allegations of others or false accusations. There is no need to bear an unnecessary burden.
Media guru KK Tsang takes a candid look at life.