Peugeot has been in Hong Kong for many years, under various distributors and with mixed success. Now it seems that, with the Sime Darby motor group backing the French brand, we are to get the benefits of a fine product line.
Peugeot's strength, we are told, is its singular ability to combine emotion with excellence.
No matter what the solutions to the challenges of mobility and the environment may be, emotion will always remain central to the Peugeot motoring experience.
To strengthen its identity and to offer a new experience to car lovers, the project of visualizing the "Taste of Peugeot" will be launched this year through collaboration with local artists and professionals in the spectrum of music, design and gastronomy.
The first will be a collaboration with Chan Kwong-wing, the renowned composer who has won the Best Original Score twice at Hong Kong Film Awards.
In conjunction with the motion and emotion, Peugeot Hong Kong presents a series of models including the RCZ, 3008 and 5008.
The RCZ is a triumph of style and technical prowess, which opens a new chapter in the history of the marque. With double bubble roof, immaculate interior and efficient engine options, the RCZ offers a totally new driving experience, they say.
The RCZ promises 156 horsepower from a turbocharged, 1.6-liter engine, or you can have 200 horsepower from 5,500 to 6,800 rpm, with the manual version.
The 3008 is a compact and spacious vehicle positioned as a crossover between the SUV and hatchback which combines the pleasure of a raised driving position, improved drivability, and care for the environment.
The 156 horsepower in the 3008 comes from a 1.6-liter Turbo High Pressure engine, and is mated to a six-speed automatic transmission with Tiptronic Porsche shifting.
The seven-seater 5008 compact MPV, with exemplary flexibility and fluid, contoured lines, combines versatility with style. Its 156 horsepower likewise comes from a 1.6-liter, turbocharged engine and is transferred to the tarmac via a six-speed automatic transmission with Tiptronic.
I am looking forward to road tests of all these new Peugeot models.
Motoring editor Roger Boschman has been in Hong Kong since 1974 and has raced his own car on Macau's Guia Circuit.