According to the headhunting grapevine, a super tycoon in town is offering a seven-figure annual salary for a public relations expert to help enhance his image.
It is, of course, nothing new for local companies to engage experts to run a specialized department on external communications and image building, and in some cases also to take care of the head honcho's personal liaisons.
But high society is still curious about this particular tycoon's move to strengthen his public relations team.
Some said it's related to the fact he was newly included on the Forbes' list of billionaires after his investment success in recent years further boosted his substantial net worth.
The theory goes that the tycoon, who is in his 80s, remains sharp and energetic, and wants to polish his image and elevate his status in society to match the size of his assets.
He apparently has a rough idea on the kind of image he wants to build and project for himself, and is looking for a media expert to put the plan in action.
The job of a PR consultant for a tycoon isn't overly difficult, but certainly not a piece of cake either, as rich and famous people have a nasty habit of finding themselves mired in controversy.
And when a tycoon gets caught in a sticky situation, it's not easy to keep it out of the press - as the media thrives on salacious news these days - making the task challenging even for a guru-class media veteran.
So, in order to attract the best person for the job, the tycoon m